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AI Support Guide for
iGaming Operators

Learn about AI player support automation in iGaming. How agentic AI systems work, how sportsbooks and casinos should implement them, and how to measure success.

iGaming Support Guide

Download our AI Support Guide for iGaming Operators

Download our AI Support Guide for iGaming Operators

Download our AI Support Guide for iGaming Operators

See the data and insights behind multiple AI support implementations at Raphie, from sportsbooks to online casinos and sweepstakes, this guide shows how AI player support can enhance your iGaming operation. Enter your details and access your iGaming guide.

See the data and insights behind multiple AI support implementations at Raphie, from sportsbooks to online casinos and sweepstakes, this guide shows how AI player support can enhance your iGaming operation. Enter your details and access your iGaming guide.

Enter your contact details and access our iGaming guide

Enter your contact details and access our iGaming guide

Enter your contact details and access our iGaming guide

Stadium

An AI customer support platform that truly understands iGaming businesses.

Our iGaming support platform is purpose-built for the industry – sportsbooks, online casinos, sweepstakes casinos, poker clients, prediction markets, lottery and lotto, and more.

Raphie can resolve 80%+ of player tickets, providing AI agents with real-time player context, with understanding of iGaming-specific topics, such as bonuses, KYC, payments, RG, compliance. It will resolve and escalate, handling every player with VIP-level quality.

iGaming operator focus

Solutions built specifically to address the realities of iGaming CS, experience across all betting verticals, multi-market and multi-brand ready.

Built for regulated environments

Made for enterprise-grade operators, and for highly regulated markets. Fully compliant and audited, it offers safeguards and responsible gaming guardrails.

Operator control

Full visibility of data and performance, with your iGaming CS team in control of the operations, and Raphie's team of experts always available to assist.

Your brand tone and CX

Our AI support is highly configurable and feels native to your product and brand — delivering consistent, empathetic and compliant conversations at scale.

Integrates with your iGaming tech

Adaptable to each iGaming operator’s stack – ready-made integrations with iGaming PAMs, backoffices, ticket softwares, helpdesks and other platforms.

Ongoing collaboration

Raphie's team will work closely with your team, to ensure that your AI support operation is continuously optimised – workflows, knowledge base, SOPs.

What Operators say about Raphie

A trusted partner to leading iGaming operators

“As OSB in Florida expanded, we needed a partner who could keep pace and truly understand our customers.

The larger BPOs we tried fell short, but Raphie exceeded expectations and became an indispensable partner for us.”

Danny Crook

SVP, at Hard Rock Digital

"Raphie has been a valuable partner, enhancing both our customer experience and operational efficiency.

Their deep sportsbook and iGaming expertise, along with direct integration into our PAM and ticketing systems, has helped solidify our position as Arkansas’s sportsbook leader."

Neal Atkinson

Senior Director of Sportsbook, BetSaracen

Frequently asked questions

See how Raphie AI support platform can transform your iGaming operation.

What does AI support implementation look like for iGaming?

Implementation starts with mapping your knowledge base and defining which ticket categories are best suited for automation versus human handling. Raphie's AI support platform then builds workflows around those categories, automating high-volume, routine inquiries first while more complex or sensitive cases are routed to human oversight from day one.

What does AI support implementation look like for iGaming?

Implementation starts with mapping your knowledge base and defining which ticket categories are best suited for automation versus human handling. Raphie's AI support platform then builds workflows around those categories, automating high-volume, routine inquiries first while more complex or sensitive cases are routed to human oversight from day one.

Build vs buy: in-house AI support or a specialized iGaming provider?

An AI agent resolves tickets end-to-end, reading account context and taking action directly. A copilot works alongside human agents, offering real-time suggestions and next-best actions rather than resolving cases independently. A traditional chatbot typically scripts responses without taking action or understanding full account context – a key distinction Raphie's platform is built to move beyond.

Build vs buy: in-house AI support or a specialized iGaming provider?

An AI agent resolves tickets end-to-end, reading account context and taking action directly. A copilot works alongside human agents, offering real-time suggestions and next-best actions rather than resolving cases independently. A traditional chatbot typically scripts responses without taking action or understanding full account context – a key distinction Raphie's platform is built to move beyond.

How is Raphie different from horizontal AI support tools?

Horizontal AI support tools are built for general customer service, without iGaming-specific context like responsible gaming, payments, KYC, or fraud workflows. Raphie's platform is purpose-built for iGaming, shaped by direct experience operating iGaming support floors and platforms, not adapted from a generic model.

How is Raphie different from horizontal AI support tools?

Horizontal AI support tools are built for general customer service, without iGaming-specific context like responsible gaming, payments, KYC, or fraud workflows. Raphie's platform is purpose-built for iGaming, shaped by direct experience operating iGaming support floors and platforms, not adapted from a generic model.

How fast can iGaming AI support actually go live?

Realistic integration timelines depend on platform complexity, existing systems, and how ticket categories are scoped for automation. Raphie works directly with each operator to define a go-live plan suited to their setup – for a timeline specific to your platform, speaking with the Raphie team is the most accurate next step.

How fast can iGaming AI support actually go live?

Realistic integration timelines depend on platform complexity, existing systems, and how ticket categories are scoped for automation. Raphie works directly with each operator to define a go-live plan suited to their setup – for a timeline specific to your platform, speaking with the Raphie team is the most accurate next step.

How does Raphie approach iGaming compliance and RG?

Compliance and responsible gaming are built into Raphie's AI support platform through detailed logging and full audit trails across every interaction, supporting transparency and oversight. Specific certifications and compliance documentation are shared directly with operators during enterprise discussions.

How does Raphie approach iGaming compliance and RG?

Compliance and responsible gaming are built into Raphie's AI support platform through detailed logging and full audit trails across every interaction, supporting transparency and oversight. Specific certifications and compliance documentation are shared directly with operators during enterprise discussions.

Can AI resolve player issues with full autonomy in sports betting sites?

Raphie's AI support platform resolves routine, high-volume tickets with full autonomy, reading account context and taking direct action without human involvement. Complex or sensitive cases are escalated with full context, keeping human oversight in place where judgment or personal care matters most.

Can AI resolve player issues with full autonomy in sports betting sites?

Raphie's AI support platform resolves routine, high-volume tickets with full autonomy, reading account context and taking direct action without human involvement. Complex or sensitive cases are escalated with full context, keeping human oversight in place where judgment or personal care matters most.

What are the best practices for AI-to-human escalation?

Effective handoff depends on full context transfer, so nothing gets repeated or lost when a case moves from AI to a human agent. Raphie's platform logs every interaction with full audit trails, ensuring escalations – whether to CoPilot-assisted agents or Expert Agents teams – carry complete history into the handoff.

What are the best practices for AI-to-human escalation?

Effective handoff depends on full context transfer, so nothing gets repeated or lost when a case moves from AI to a human agent. Raphie's platform logs every interaction with full audit trails, ensuring escalations – whether to CoPilot-assisted agents or Expert Agents teams – carry complete history into the handoff.

AI agent vs chatbot vs copilot: what's the difference?

An AI agent resolves tickets end-to-end, reading account context and taking action directly. A copilot works alongside human agents, offering real-time suggestions and next-best actions rather than resolving cases independently. A traditional chatbot typically scripts responses without taking action or understanding full account context – a key distinction Raphie's platform is built to move beyond.

AI agent vs chatbot vs copilot: what's the difference?

An AI agent resolves tickets end-to-end, reading account context and taking action directly. A copilot works alongside human agents, offering real-time suggestions and next-best actions rather than resolving cases independently. A traditional chatbot typically scripts responses without taking action or understanding full account context – a key distinction Raphie's platform is built to move beyond.